Plans and limits
What each plan includes, how prompts are counted and what happens at your limit.
Plans at a glance
Same method and scoring on every plan. These are the limits you'll hit in the app.
| Free | Growth | |
|---|---|---|
| Prompts a month | 20 | 2,000 |
| Questions per monitor | Up to 10, generated for you | Up to 100, add, edit and remove |
| Engines |
|
|
| Brands | 1 | 5, up to 10 with add-ons |
| Schedules | Monthly, plus on demand | Daily, weekly or monthly, plus on demand |
| Site audit (AI Readiness Score) | Included | Included |
| MCP and API | Not included | 10,000 requests a month |
On Free, Perplexity and Claude show as locked. The site audit is on every plan. Premium models and access to 200+ AI models across regions are planned for Enterprise. For price, history, recommendations and users, see the full comparison on the pricing page.
What counts as a prompt
One prompt is one question asked of one engine. It's all a run spends:
prompts per run = questions × engines
prompts per month = prompts per run × runs that monthThese cost nothing: adding a brand, reading your site, refreshing the profile, drafting questions, reading reports and API or MCP requests. A run started through the API or MCP spends prompts like any other.
Worked examples
The whole allowance, so an extra on-demand run that month won't start.
2,000 ÷ 80 = 25 runs a month, shared across the workspace. At the full 100 questions a run uses 400 prompts, so 5.
400 left for re-runs. A month with five weekly runs uses all 2,000.
480 over: two prompt packs (2 × $119), or trim to 15 questions (60 × 31 = 1,860).
Estimate your month
It assumes the longest month: five weekly or 31 daily runs.
What happens at your limit
A run's cost is set aside before it starts, so no run stops halfway.
- A run that would go over won't start. Remove questions, wait for the reset or add prompts.
- Scheduled monitors pause, then resume when you add prompts or the cycle resets.
- Members can ask for more with Request credits, which notifies the owner. Only the owner buys prompts.
- A run that fails outright doesn't use prompts. A run where only some engines fail is still charged.
- Allowances reset monthly, on the date on your Usage page.
Tip: near the limit? Cut questions before cadence. A weekly 15-question monitor keeps the weekly trend for 25% less than 20.
Check your usage
In the workspace menu, open Settings, then Usage: prompts used this cycle, the reset date and what used them. On Growth it also shows API and MCP requests.
Growth add-ons
One-time purchases, bought in the app by the workspace owner.
| Add-on | What you get | Limit | Price |
|---|---|---|---|
| Prompt pack | 400 extra prompts, about 5 full runs | Up to 4 packs (1,600 prompts) | $119 one time (launch price) |
| Extra brand | One more brand, permanently | Up to 5 more, 10 in total | $59 one time (launch price) |
Purchased prompts are used after your monthly allowance runs out, roll over and expire 12 months after purchase. They freeze if you move back to Free. More than four packs? Contact us about Enterprise.
Billing
Growth is paid by card, no sales call: $279 a month, or $2,790 a year (about $233 a month) with 2,000 prompts refilled monthly. These are limited-time launch prices and may change after the offer ends. Sign up, then upgrade or switch plans from Plans in workspace settings; invoices are under Billing. To leave an annual plan, contact us.
API and MCP limits
Growth includes 10,000 API and MCP requests a month. Neither is on Free.
Create keys under Settings, then API keys: one workspace per key, up to 3 active per person. Read only keys read data and reports. Read & write keys also create, update, delete and trigger runs, and MCP needs one.
Enterprise
Coming soon Planned for early 2027 and open to every team, Contentstack customer or not. It adds unlimited brandsFair use policy applies, custom prompt and API limits, premium models on all four engines, access to 200+ AI models across regions, SSO and SCIM, an SLA, data residency and a named customer success manager. Pay by invoice, or add it to your Contentstack contract. Contact us, or talk to us for a walkthrough.
A fair use policy applies.
Common questions
Do unused prompts roll over?
Your monthly allowance resets each month. Prompts from a prompt pack roll over and expire 12 months after purchase.
Does a failed run use prompts?
Not if it fails outright. Prompts are set aside when a run starts, and a run that fails outright doesn't use them. A run where only some engines fail is still charged.
Do API and MCP requests use prompts?
No. Reading reports counts toward your 10,000 requests a month on Growth. Starting a run through the API or MCP spends prompts like any other run.
Is the Free plan a trial?
No. Free costs nothing, needs no card and doesn't expire.